Crossabili is a non-profit organization that supports people with spinal cord injuries and disabilities through rehabilitation and reintegration programs. Each year they organize Crossabili Show, a fundraising event combining entertainment and awareness.
Context
Goal
Increase event visibility and fundraising potential through a targeted communication and advertising strategy.
I supported the Crossabili team in designing a paid media strategy and managing campaigns on Meta and YouTube. The focus was to create consistent messaging, maximize budget efficiency, and reach audiences sensitive to inclusion and social responsibility.
Approach
Outcome
The campaigns led to a 18% increase in followers across Crossabili’s social channels in just two months and attracted over 20,000 attendees across the two editions.
A project that combined communication, purpose, and measurable impact.
