About Me
I started my career in the advertising world, managing campaigns on Meta and Google Ads for different clients within a marketing agency.
When I became a freelancer, I realized that many organizations lacked the strategic foundations to make advertising truly effective.
That insight led me to expand my work beyond ADV — towards strategy, communication systems, and building collaborative teams for brands and small businesses who want to make the most of their investment.
My work is guided by three principles:
Authenticity
You are what you are — people choose you every day for what you represent and how you communicate.
My work starts there: I map who you are in your work and translate it into communication that truly reflects you.
Accessibility
Communication isn’t just about speaking it’s about being understood.
I work to make your messages clear, inclusive, and easy to engage with — not by simplifying, but by building bridges between those who speak and those who listen.
Structure is what holds ideas, channels, and people together.
It’s the method that turns creativity into a solid system, able to work and evolve over time.
Structure
Let’s grab a virtual coffee together!
A short, informal moment to understand your goals and see how I can help.